Social Media Marketing

Don’t have time to post every day?

Social media success requires consistency. We’ll post to your social media pages for you so you stay actively engaged with your followers.

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LOassist helps Loan Officers connect with their markets on social media.

Save Time.

The average professional spends 6-12 hours per week executing a successful social media strategy. For most networks, the optimum frequency of posts is multiple times per day. Are you going to login several times a day, every day? With LOassist, you don’t have to!

Increase Your Reach.

The biggest mistake many LO’s make on social media is making every post promotional. The goal is to increase sales but you do that by actively participating and inducing engagement. That’s why we post content that is informative, entertaining, and interesting.

Leverage Word-of-Mouth.

Social media is a much more efficient tool for a word-of-mouth strategy. Not only is it easier for your customers and contacts to talk about you to more people, they can passively introduce you to their friends and family by interacting with you on social media.

Facebook  Posting

$39/mo

or

$105/qtr (Save $12)

$375/year (save $93)

Facebook & LinkedIn Posting

$59/mo

or

$156/Qtr (save $21)

$566/year (save $142)

Facebook, LinkedIn, & Twitter Posting

$79/mo

or

$210/Qtr (Save $27)

$758/year (save $190)

LinkedIn LO Recruiting 

$39/mo

or

$105/Qtr (Save $12)

$375/year (save $93)


No social pages? No problem!

We know your time is in short supply and figuring out how to set up your social pages and profiles is not at the top of your to-do list. So let us do it for you! Simply sign up for one of our subscription packages and we will set up accounts for you on any social media network that is included in your subscription. We will even review and optimize existing accounts if you have them.

And don’t worry! Any accounts we create for you are your accounts. Even if you choose to stop your LOassist subscription in the future, you keep your pages and profiles and all of the content that has been posted on your behalf. You are not subscribing to our accounts, you are engaging us to manage your accounts!

We follow industry-accepted best practices for content and frequency.

Services that post the same content to different social media networks once or twice a week don’t cut it. Social media users have different expectations on different social networks with regard to the types of content they wish to see and how often you should be posting.

For example, industry-accepted best practices state it is appropriate to post to Facebook 1-2 times per day while 3-5 tweets per day are considered the minimum recommended number of posts.

We make it easy to share with custom posts.

We share great content on your behalf but it is a great idea to add your personality to the page. These types of posts can increase your authenticity and give your followers something to relate to, particularly those that have never met you. Take a picture of a happy customer at closing or send us some key points about a particular situation you successfully navigated for a customer. We’ll put together your post and share it for you.

Know what’s being said about you online.

Being active on social media goes a long way toward taking control of your online reputation, but there are countless places on the internet that people could be talking about you. Our systems are continuously scanning the web. We’ll notify you of any mentions of you or your business that we find, positive or negative.

Monitor your progress with bi-weekly Social Activity Reports.

You will receive bi-weekly Social Activity Reports that provide a consolidated view of what’s happening on your pages. We track several activity and engagement metrics for both Facebook and Twitter to help us continuously learn what types of content users are interacting with.

Organic vs. Paid Social.

Organic: an organic social media strategy involves using unpaid methods to build and interact with your following. This includes posting to your pages and interacting with others, both online and offline, to encourage them to follow you. An organic strategy is a slow-and-steady one that takes time and persistence to succeed.

Paid: a paid strategy combines an organic strategy with paid advertising that leverages social media’s powerful segmentation tools to reach interested audiences with your sales messages. Executed properly, paid social media ads can provide a significant ROI.

Facebook Ads add-on     LinkedIn Ads add-on

Establish credibility with LinkedIn articles.

You’ve been taught to appear confident and knowledgable, to position yourself as the expert in your market. Undoubtedly, you have honed your introduction over the years to provide that first impression. But what about your digital first impression?

Today’s consumer is going to research you online before they decide whether or not contact you. LinkedIn articles can convey your expertise and establish your credibility. And here’s the best part: we’ll write and post them on your behalf!

LinkedIn Articles add-on


Add-on Packages

Facebook Ads

Jumpstart your success and get immediate results with Facebook ads. You direct us on what types of business you wish to target (refinance, VA, first-time buyers, etc.) and we will create the ads, landing pages, and other materials, setup the campaign to target relevant audiences, and monitor the results.

Pricing for our Facebook Ads add-on consists of two elements: the LOassist subscription for our development and management services, and your Facebook ad buy, which you will pay directly to your own Facebook Ad Manager account. If you do not have an Ad Manager account we will help with that, too!

To achieve the best results, it is always recommended that more than one ad is used. When you subscribe to our Facebook Ads service we will develop several ads in what are known as “ad groups.” This is why the LOassist subscription price increases as your ad buy increases. With larger ad buys we will be creating and managing more ads in more ad groups to maximize your return.

Monthly Subscription Options:

  • $50 Facebook ad buy + $49 LOassist subscription
  • $150 Facebook ad buy + $49 LOassist subscription
  • $300 Facebook ad buy + $99 LOassist subscription
  • $500 Facebook ad buy + $199 LOassist subscription

For larger ad buys contact us.

An LOassist social media marketing subscription is required for this add-on.

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LinkedIn Articles

Arguable the biggest change in marketing today versus 10 or more years ago has less to do with applications like Facebook, it is the drastic differences in customer expectations. Today’s consumer wants to do their own research and find answers to questions on their own before they sit down with a professional like you. They demand 24/7 access to information on their terms.

This is one of the key benefits to blogging. Providing a blog that answers questions satisfies that demand for instant access to information in addition to establishing your credibility, authority, and trustworthiness. Unfortunately, many banks and lenders do not allow Loan Officers to have their own website, which is where a blog would typically be hosted. If that is the case for you, there is another option: publish articles on LinkedIn.

With the LinkedIn Articles add-on, we will provide professionally-written, search engine optimized articles that answer questions your potential customers may have. After your review and approval, we will post the articles to your LinkedIn account and share it on all of the other social media pages we manage for you as well. We do it all for you.

Monthly Subscription Options:

  • 1 article per week: $120/month

  • 2 articles per week: $219/month

An LOassist social media marketing subscription package that includes services for LinkedIn is required for this add-on.

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LinkedIn Ads

Our LinkedIn Ads add-on works much the same way as the Facebook Ads add-on. You direct us on what types of business you wish to target and we will develop and manage the campaigns. One key difference is that we can target LO’s for recruiting purposes if you wish. A lot of Loan Officers are on LinkedIn and the platform offers very effective tools to get your message in front of them. Note: You must have the authority over a LinkedIn Company Page or LinkedIn Showcase Page for this add-on.

Pricing for our LinkedIn Ads add-on consists of the LOassist subscription for our development and management services, and your LinkedIn ad buy, which you will pay directly to your own LinkedIn Business Manager account. If you do not have a Business Manager account we will help set that up as well.

Just as it is with the Facebook Ads add-on, the subscription cost of the LinkedIn Ads add-on increases with the ad buy as we will be creating more campaigns and ads at the higher ad buy levels to achieve better results.

Monthly Subscription Options:

  • $50 LinkedIn ad buy + $49 LOassist subscription
  • $150 LinkedIn ad buy + $49 LOassist subscription
  • $300 LinkedIn ad buy + $99 LOassist subscription
  • $500 LinkedIn ad buy + $199 LOassist subscription

For larger ad buys contact us.

An LOassist social media marketing subscription package that includes services for LinkedIn is required for this add-on.

Select Options