Top Producer Marketing Plan

$1,389.00 / month

Similar to the Integrated Loan Officer Marketing Plan, this package doubles down on lead generation with increased ad buys on Facebook & Google Adwords and the inclusion of a monthly direct mail campaign targeting high-income renters in your area.

This subscription bundle installs a turnkey marketing plan that spans the entire sales funnel from lead generation to lead nurturing and conversion utilizing a personalized, informative website & blog, digital advertising, social media, direct mail, and email marketing.

This subscription package includes the following:

Setup & hosting of your personalized website

  • Custom URL (ex: www.yourname.com; subject to availability)
  • 1 Blog post per week
  • Lead-capture integration
  • Social media integration
  • Links to your company's existing product information pages & online application

Setup and/or optimization of your Facebook, LinkedIn, and/or Twitter accounts

Curation and posting of daily content to your social media accounts:

  • Facebook – 2 posts per day
  • LinkedIn – 1 post per day
  • Twitter – 3 to 5 posts per day

Online reputation monitoring

Bi-weekly social activity & engagement report

$300 of Facebook advertising

Facebook ad creation and setup:

  • Setup target audiences [your choice: first-time homebuyers, likely movers, high-income renters, high-volume homeowners, high net worth households, or specific occupations (realtors, doctors, etc.)]
  • Creation of 2 ad groups
  • Development of 3 ads per ad group
  • Develop Facebook tabs or website landing pages with lead-capture content as needed
  • Ad performance monitoring & adjustment as required

$300 of Google Adwords advertising

Google ad creation and setup

  • Setup target audiences
  • Creation of 2 ad group
  • Development of 3 ads per group
  • Develop website landing pages with lead-capture content
  • Ad performance monitoring & adjustment as required

Postcard Mailing Services

  • Your choice of four postcard designs each month
  • Purchased list of 500 high-income renters or high-value homeowners in your area (updated every 6 months)
  • Includes printing, addressing, postage, and mailing of 500 postcards, all done for you

Email marketing services (up to 2,499 contacts)

  • Auto-reply email for lead-capture forms
  • LO auto-notification of new form submission
  • Weekly Pro Update eNewsletter to your professional contacts
  • Monthly eNewsletter to your customer contacts

Monthly advertising & email activity & engagement report