Arguable the biggest change in marketing today versus 10 or more years ago has less to do with applications like Facebook, it is the drastic differences in customer expectations. Today's consumer wants to do their own research and find answers to questions on their own before they sit down with a professional like you. They demand 24/7 access to information on their terms.
This is one of the key benefits to blogging. Providing a blog that answers questions satisfies that demand for instant access to information in addition to establishing your credibility, authority, and trustworthiness. Unfortunately, many banks and lenders do not allow Loan Officers to have their own website, which is where a blog would typically be hosted. If that is the case for you, there is another option: publish articles on LinkedIn.
With the LinkedIn Articles add-on, we will provide professionally-written, search engine optimized articles that answer questions your potential customers may have. After your review and approval, we will post the articles to your LinkedIn account and share it on all of the other social media pages we manage for you as well. We do it all for you.
Monthly Subscription Options:
1 article per week: $120/month
2 articles per week: $219/month
An LOassist social media marketing subscription package that includes services for LinkedIn is required for this add-on.