Integrated Loan Officer Marketing Plan

$649.00 / month

Today's consumer expects 24/7 access to information. They want to find answers on their own terms before they contact a professional. Furthermore, it is likely that they will look for information about you before they contact you. What will they find?

This subscription bundle installs a turnkey marketing plan that spans the entire sales funnel from lead generation to lead nurturing and conversion utilizing a personalized, informative website & blog, digital advertising, social media, and email marketing.

This subscription package includes the following:

Setup & hosting of your personalized website

  • Custom URL (ex: www.yourname.com; subject to availability)
  • 1 Blog post per week
  • Lead-capture integration
  • Social media integration
  • Links to your company's existing product information pages & online application

Setup and/or optimization of your Facebook, LinkedIn, and/or Twitter accounts

Curation and posting of daily content to your social media accounts:

  • Facebook – 2 posts per day
  • LinkedIn – 1 post per day
  • Twitter – 3 to 5 posts per day

Online reputation monitoring

Bi-weekly social activity & engagement report

$150 of Facebook advertising

Facebook ad creation and setup:

  • Setup target audiences [your choice: first-time homebuyers, likely movers, high-income renters, high-volume homeowners, high net worth households, or specific occupations (realtors, doctors, etc.)]
  • Creation of 1 ad group
  • Development of 3 ads
  • Develop Facebook tabs or website landing pages with lead-capture content
  • Ad performance monitoring & adjustment as required

$150 of Google Adwords advertising

Google ad creation and setup

  • Setup target audiences
  • Creation of 1 ad group
  • Development of 3 ads
  • Develop website landing pages with lead-capture content
  • Ad performance monitoring & adjustment as required

Email marketing services (up to 2,499 contacts)

  • Auto-reply email for lead-capture forms
  • LO auto-notification of new form submission
  • Weekly Pro Update eNewsletter to your professional contacts
  • Monthly eNewsletter to your customer contacts

Monthly advertising & email activity & engagement report