Email Marketing Frequently Asked Questions
Why is email marketing important? Email marketing is a great way to stay in front of your contacts because it is unobtrusive and cheap. Particularly with Realtors in your market and previous customers, just seeing your name in their inbox increases recall even if they do not open your email.
How do I send my contacts? We’ll provide the link to a page to upload your contacts or, if it is easier, you can simply email your lists to an email address we’ll provide. Our goal is to make it as simple for you as possible.
Do you use my email list for any other purposes? NEVER! Your list is your list. We will never use it or share it with anyone.
Who does the email come from? The emails we send on your behalf will appear to come from you and any replies will go directly to you.
Can I add anything to the newsletter content? Yes, we can add promotional content to your newsletter if you have information you wish to include. Your email newsletters will include your email signature and, if you have them available, links to your social pages, online application, website, or any other web assets you wish to include.
Do I pay for unsubscribed or bounced contacts? No, you only pay for active subscribers. We maintain unsubscribed contacts in the system to ensure they do not accidentally get added to your list again, but neither these contacts nor bounced (bad email addresses) contacts are counted toward your billing amount.
‘Unlimited email blasts,’ really? Yes, as long as you are writing and developing the email content, we’ll send it for free. Keep in mind, however, that it may not be a good idea to send more than a few additional emails per month. Send too many emails with minimal value and your unsubscribes will skyrocket.