Why Does a Mortgage Loan Officer Need Social Media?

[tm_pb_section admin_label=”section”][tm_pb_row admin_label=”row”][tm_pb_column type=”4_4″][tm_pb_text admin_label=”Text” text_orientation=”left” use_border_color=”off” border_color=”#ffffff” border_style=”solid”] We get our deals from referrals, right? Social media is great, but it is not all that influential on the way we do business, correct? Why should a Loan Officer worry about adding anything else to the growing list of demands on our time? The answer: …

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Social Media Marketing is Relationship Marketing

[tm_pb_section admin_label=”section”][tm_pb_row admin_label=”row”][tm_pb_column type=”4_4″][tm_pb_text admin_label=”Text” text_orientation=”left” use_border_color=”off” border_color=”#ffffff” border_style=”solid”] Like many things, social media can be intimidating as a marketing tool, particularly for those who do not routinely use social media in their personal lives.  But for Mortgage Loan Officers, social media marketing is nothing more than a new way to perpetuate our old relationship …

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5 Sure Ways for Mortgage Loan Officers to Increase Social Media Followers

Growing your social media followers on any platform can be a difficult task, particularly if your social media accounts are new or if you have not been consistently posting new content. In general terms, the key to growing your followers over the long-term is to post engaging content consistently, but even that is not going …

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The Gap Between Mediocrity and Success in Mortgage Marketing

[tm_pb_section admin_label=”section”][tm_pb_row admin_label=”row”][tm_pb_column type=”4_4″][tm_pb_text admin_label=”Text” text_orientation=”left” use_border_color=”off” border_color=”#ffffff” border_style=”solid”] At LOassist, it is not uncommon for Loan Officers to skim a message we send or, perhaps, our website and respond with something like “yeah, my marketing department does that stuff for me.” There are a couple of things to consider in that statement. First, this …

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Do You Provide a Winning First Impression?

[tm_pb_section admin_label=”section”][tm_pb_row admin_label=”row”][tm_pb_column type=”4_4″][tm_pb_text admin_label=”Text” text_orientation=”left” use_border_color=”off” border_color=”#ffffff” border_style=”solid”] Are you good at the first impression? Does your appearance convey confidence, warmth, and trustworthiness? Does the information you provide instill a sense of credibility, knowledge, and authority? Are you relatable, transparent, and empathetic? How about online? Would a potential customer researching you online develop the …

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